NORTH FACE - THE OTHER WAY.
New Summit Series Collection: The World's Finest Apline Equipment Reimagined
Coming October 15, 2015
"We do things because they are difficult, not in spite of it. The 2015 Summit Series collection represents the world’s finest alpine equipment, reimagined. Designed as the most elite equipment for exploring the world’s harshest environments, this pinnacle line is crafted on three guiding principles: Respect. Inspire. Evolve. Respect for our athletes and the extreme environments they play in. Inspiration through extremely simple, yet purposeful design that leaves nothing in excess. And a commitment to evolution by introducing innovative technologies that redefine the cutting edge of mountain sport.
We believe the truest version of ourselves stands well beyond comfort's perimeter. This is our quest—to break through, to transcend by doing. Shed skin. Lose blood. Find ourselves gasping for breath and drenched in sweat and still not even half way there.
Most people prefer comfort in their lives, forgetting that difficulty is actually what nourishes the human spirit. Risk. Fear. Doubt. The unknown. Now we're beginning to feel the beating heart of experience. It's not necessarily the way everyone would choose to live. But it's our way."